Real-time bidding exchange

Programmatic demand for Smart Link and Pop traffic.

RTBNest connects publishers, SSPs and DSPs through an OpenRTB and XML feed exchange. Every impression is auctioned in milliseconds, so traffic reaches the highest bidder and advertisers pay only for the users they want.

<100 msBid round-trip target
OpenRTB 2.6Plus XML and JSON feeds
CPM / CPCFlexible pricing models
24/7Real-time statistics

01 · Focus

Two formats, done properly.

We specialise in the formats that convert at scale. Instead of spreading thin across every ad type, we tune bidding, filtering and optimisation for Smart Link and Popunder traffic.

/01

Smart Link

A single link that monetises any traffic source. Each click is routed in real time to the best-paying offer for the visitor's GEO, device, OS and browser.

  • One link for all GEOs and devices, no manual offer selection
  • Real-time routing to the highest-yield campaign
  • Works with social, search, push, email and direct traffic
  • Available as direct links or via XML / JSON feeds
/02

Pop traffic

Popunder and tab-under impressions with full-page visibility. Ideal for performance campaigns that need volume, reach and fast creative testing.

  • Popunder, tab-under and direct-click inventory
  • Frequency capping and per-user deduplication
  • Targeting by GEO, carrier, device, OS, browser and language
  • CPM bidding through OpenRTB or XML feeds

02 · Technology

One request, one auction, under 100 ms.

Every request runs through a complete auction before a page or link resolves. Supply sends a bid request, demand responds with prices, and the best eligible bid wins, all inside a single round trip.

t = 0 ms

Request

A publisher or SSP sends an impression with GEO, device, OS, browser and placement data via OpenRTB or an XML feed call.

t ≈ 5 ms

Filter

Traffic is checked for bots, proxies, data-centre IPs and duplicate users before it is offered to any buyer.

t ≈ 10–80 ms

Auction

Connected DSPs and XML feed partners bid in parallel. Floors, timeouts and partner rules are enforced per request.

t < 100 ms

Deliver

The winning ad is served, the click or impression is tracked, and statistics update for both sides in real time.

03 · Platform

Built for traffic quality and yield.

The controls a serious buyer or seller expects, configured per partner and visible in reporting.

LATENCY

Low-latency bidding

Parallel bid requests with strict per-partner timeouts keep the auction fast and the user experience clean.

QUALITY

Anti-fraud filtering

Bot, proxy, VPN and data-centre detection, plus click and impression anomaly checks, before traffic is billed.

TARGETING

Granular targeting

GEO, region, carrier, device, OS and version, browser, language, connection type, day-parting and source lists.

REPORTING

Real-time statistics

Requests, bids, win rate, impressions, clicks, spend and revenue broken down by source, GEO and sub-ID.

CONTROL

Floors and rules

Per-source floor prices, allow and block lists, frequency caps and budget pacing configured for each partner.

INTEGRATION

Open standards

OpenRTB endpoints, XML and JSON feeds, S2S postbacks and pixel tracking for conversion data.

04 · Partners

One exchange, both sides of the market.

Supply and demand meet in the same auction, with the same rules and the same numbers on both sides.

Publishers & SSPs

Monetise Smart Link and Pop inventory with competitive demand.

Multiple buyers per request
Every impression is sold at its real market price.
Feed or OpenRTB connection
XML / JSON feed or OpenRTB, whichever fits your stack.
Transparent statistics
Breakdowns by source, GEO and sub-ID.
Regular payouts
A dedicated account manager for every partner.

Advertisers & DSPs

Buy filtered, high-intent traffic at the price you set.

Bid per impression or click
Full control over CPM and CPC.
Pre-bid fraud filtering
Plus source-level allow and block lists.
Conversion tracking
S2S postback for campaign optimisation.
Fast onboarding
Technical support through the whole integration.
Supported:OpenRTB 2.5OpenRTB 2.6XML feedsJSON feedsS2S postbackPixel trackingCPM / CPC

05 · Contact

Let's work together.

Publishers, SSPs, DSPs and advertisers: tell us about your traffic or campaign, and our team will reply with integration details and terms.

Partnerships & support
support@rtbnest.com